By Champions. For Champions. The new Wheaties FUEL was co-created with a team of today’s elite champions including Peyton Manning, Albert Pujols, Kevin Garnett, Bryan Clay, and Hunter Kemper. Working with Dr. John Ivy, a performance nutrition expert, the Co-Creation Team designed Wheaties FUEL for the active individual; whether that activity is due to participation in athletics, work related activities or leisure time physical pursuits.